Instagram has always been know as the « king of social media engagement » due to the fact that top brands are seeing a per-follower high interaction rate is 10 times higher than Facebook and 100 times higher than Twitter. Therefore Instagram is a perfect social network for African businesses looking to find potential new customers.
Here is how you can turbo-charge your brand through Instagram :
- Publicise your instagram account
Link your instagram account to your website, your email signature and include Instagram photos in e-newsletters and blog posts. Consider boosting your posts with paid advertising so that your potential clients can see it.
2. Find the best time to post
Observe when your posts are getting the most likes then use scheduling tools like Hootsuite to pre-prepare posts that aree automatically sent out at particular time.
3.Create high quality content and post consistently
Make sure you know the kind of content that appeals to your audience and then pick a frequency of posting and stick to it.
4.Use hashtags and captions wisely.
Hashtags and captions are your best friends on Instagram, do not over do it or confuse the message. Find and use popular hashtags when they are relevant or create your own. With Instagram, your photo captions are what really helps sell your photos to gain new followers.
5.Hold and Instagram contest
There are many ways to run an Instagram contest. One is for users to like your account and shara a selfie of them using your product. This contest can help achieve a couple of things : Firstly there is an insentive for new people to follow you becuase of what they could win, secondly it showcases your product and brand and thirdly it exposes new people to your product theough them seeing a photo of theur friends using the product in Instagram feed.
6.Respond to comments
Instagram is all about relationship and authenticity. When someone take the time to leave a comment make sure you reply. Also follow back the people who follow you and comment on their post for maximum impact.
Instagram video expands the emotional connection between the consumer and the brand. Before video posts used to be limited to just 15 seconds but now, video length limits have been increased to 60 seconds. Increasing the lengths of videos means it’s ever more important to capture users’ attention within the first few seconds. Play around with different video styles to see what works best for your audience.
You will be surprised at the creativity of your folowers and they will be delighted to get interract with you and have their moment of fame.
9.Create a them/story for your photos
Create a sense of drama and adventure by inspiring people with photos and videos with stories or themes behind them. Also choose of what words you want to be assiciated with. Check out the following accounts for some good examples of instagrammers who are racking thems and stories in their photos and videos : woolworths_sa, Donna Okeych, Sharecongo, Arsenal.
10.Do your research
There are two things you should reseach. Firstly you should research what your audience likes. Secondly you should research the competitors in your industry and niche :
- What are they doing well ?
- What are they doing not so well ?
- What frequency are they posting ?
- How do they engage with audience ?